Never Allow Money Issues to Come Between You and Your New Spouse

Planning a wedding is a huge undertaking. It requires a lot of time and commitment to commence a brand new life jointly. Regardless of whether a couple has been dating for lots of time, if they move in with each other and combine their income as well as expenditures, factors can transform. Just one of the smartest of money and marriage tips will be to sit down not to mention focus on financial resources ahead of the wedding ceremony happens thus you both determine what you may anticipate. Income matters can get complex quite rapidly. The very last thing you desire will be the honeymoon period to tarnish prematurely caused by a absence of communicating along with objectives.

It’s important to sit a while and act on creating a family budget after marriage prior to a marital life. Might you be considered a two salary family? How does one break up the bills? You will have to realize just how much debt both of you are actually delivering to the matrimony. It’s going to be important to go over your individual accounts. It will really be helpful to save your old bank accounts. Young people need a bit mad money occasionally. It is really beneficial to get your own funds to spend at your discernment and not really need to run all buys using your husband or wife.

There’s a lot of guidance to choose from that can help married couples take their finest financial foot forward. No individual wants to take into account divorce proceedings since they could not get their finances in order. Sadly, it can come about though. For this reason communicating relating to this important topic is essential for anyone taking into consideration combining their particular life and also earnings. A good way to start will likely be http://blog.budgetpulse.com/money-and-your-marriage-keeping- as well as the helpful hints on the BudgetPulse blog. These locations can provide tips for how to approach the subject and exactly how to get out an affordable budget – many methods from a home financing transaction to who’s going to choose the snacks on your date nights. You could think this can be almost all basic and that you along with your upcoming spouse will never combat regarding funds. That concept is quite naive nonetheless. Coming into a married relationship is a life time motivation plus it involves lots of things. Fiscal obligation ensures your current steadiness. Relationships wrestle without steadiness. When you have an approaching matrimony, do your self, your potential husband or wife, and your relationship a wonderful favor by simply planning a spending budget before you say “I do”.

Small Business Project Management: Six Pros and Cons

Growth hungry small businesses today in the UK and indeed throughout the world face the challenge of balancing two competing objectives. Firstly, businesses must maintain and standardise current business processes in order to give your business the chance to get really good at what it does through experience curve effects. Greater business efficiency normally translates into a better customer experience and higher profits. Secondly, businesses must transform business operations in order to survive and compete in the future. How well we are able to achieve the right balance for our business will ultimately determine if we survive and go on to thrive or go the way of so many small businesses into market irrelevancy and insolvency.

You may well be thinking right now what has this got to do with project management? To understand that we first need to understand the fundamental differences between projects and day to day business operations. Whilst many of the skills required to manage your “business as usual” activities are the same as those needed to manage projects, there are some crucial differences. Amongst the most significant differences are that project work tends to be at least cross functional and often cross organisational and every project will be unique in some way rather than following the predictable pattern of business as usual. These characteristics of projects introduce opportunities and risks over and above those encountered in business as usual. In short, projects are riskier than day to day business, and therefore need a different management approach.

Projects are the means by which we introduce change in organisations. All businesses that are making any attempt to adapt to face future challenges have projects. Common examples of projects in small businesses may include setting up a company website, establishing the office in a new location, or implementing a new product but it can be any temporary activity or set of activities that have a specific output associated with it. Businesses increase their productive capacity one project at a time. Indeed, for ambitious small companies looking to grow and expand, the need to initiate the right projects and achieve the desired results is even more vital l than it is for huge national and multi-national businesses

Despite the obvious need for a project management (PM) approach, most small businesses don’t bother. This constitutes a huge missed opportunity as effective project management impacts the bottom line. For example, research by the CBP shows that project management improvement initiatives improve project performance by up to 50% for the first project and can continue for each new project if the business offers ongoing project management tools and support. We could emphasise this point further by citing the Standish Group, who in their CHAOS Report conservatively estimates that 20% of money spent on projects is wasted because companies don’t have a consistent approach to project management.

Let’s take a look at six reasons I often hear from small business owners that choose not to bother with project management and then critically address the misconceptions behind these reasons.

1. Project management practices take more time

Having a process to follow may add time to the duration of an activity. Doing something properly will almost always take a little bit more time than adopting a slapdash approach. However, if you where building a house, would you rather have a quality end result that took a little longer, or would you prefer to have it done quickly but with lots of problems? Given that poorly executed projects can be completely de-rail a small business if they go badly, doing it well is essential, and PM processes help ensure things are done well.

2. Project management eats into the cash that I need to grow my business

A common misconception is that it is hugely expensive to implement PM process. The reality is that there are many free or low-cost sources of advice, techniques, tools, templates and project management services readily available and accessible through the Internet. If done correctly, any small business can implement PM processes, techniques and tools with very little cost. The likelihood is that small business owners are already using software and other tools that can be used for project management. For example, certain email software, spreadsheets, and other common software applications offer good templates for project management, especially if used in collaboration with some of the low cost project management services available for small businesses

3. Project management requires skills that I don’t have and cannot afford to hire

Although it does require specialised skills and experience to be an accomplished project manager, these are skills that can be learned over time. To move further up the learning curve faster, it is possible to take a PM course in as little as four or five days. Most small business owners tend to possess the knowledge needed for project management, and courses such as the Prince 2 Practitioner course would build on these skills while introducing the specific theories, tools, and processes essential for project management. Whilst business owners might not emerge from a course as a project expert, they would certainly learn valuable skills to apply to their small business.

4. I don’t need the hassle or paperwork of project management.

Every entrepreneur that starts their own business will, at some point, need to do a risk assessment, a marketing campaign or apply for finance. Being knowledgeable in project management and applying associated tools such as stakeholder analysis, communication planning and risk management will not only assist in many of these tasks, but will provide your small business with a competitive edge over competitors who do not approach.

5. Project management will slow me down and I need to stay agile.

Modern PM methodologies all acknowledge the importance of a tailored approach to project management. If your project requires speed, the right methodology can enable you to move quickly. Just as important, however, it will provide you with techniques to understand whether some proposed projects are worth pursuing at all. Rushing into situations without thoroughly understanding your environment is hazardous to the health of any project and potentially to the health of the business as a whole

6. I am an expert in my industry, I don’t need project management.

Most small businesses are started by a person who already has some expertise in their industry. This is unquestionably an advantage; however, project management should still be used to convert plans into reality. The main reasons for project failure tends to be poor planning, lack of capital, and lack of management. Project management, while not a cast-iron guarantee of success, will assist the small business in mitigating some of the common risks that so often cause project failure amongst small businesses.

Even a brief look at the reasons often posited by small business owners for failing to approach projects in a systematic and different way that recognises their inherent riskiness and addresses some of the more challenging aspects of project work shows them to be of dubious merit. Without question, the quality of project outputs would be greatly enhanced and the cost of and time taken in delivering project benefits using a project methodology appropriate to the scale of the project.

Recognize What To Do If You Happen To Be Seriously Injured While Working Offshore

Those who work offshore need to know there’s a potential for them to end up being seriously hurt or perhaps killed while they’re working. They need to stick to all basic safety instructions to be able to safeguard themselves, but accidents can still take place and somebody might be injured if perhaps another person doesn’t comply with safety protocol. When this occurs, they could be entitled to compensation for their own injuries. Nevertheless, it’s not simple for them to actually obtain the compensation themselves. Instead, they could want to hire a Houston Offshore Injury Lawyer for aid.

Anytime somebody is seriously injured due to workplace carelessness or even because someone else didn’t adhere to safety protocol, they might be qualified for compensation for their hospital bills, lost income, and much more. They’ll have to go through workers comp to acquire this compensation, yet it’s an easy task to make a mistake with this or to get a denial for something out of their particular control. Nonetheless, in case they hire a legal professional, they can get the aid they require in order to make certain they will get the proper amount of compensation for their injuries to enable them to concentrate on recuperating. This is particularly important in case they are hurt to where they can no longer work since they’re going to need to have the lost wages to provide for their particular family.

If you have been injured while working offshore, be sure you get hold of an Offshore Injury Lawyer Houston as soon as possible to get the assistance you need. They’ll be sure you get the compensation you’re entitled to so you can simply concentrate on your recovery.

Make Certain Clients Are Referring To Your Organization

Organizations must be in the position to get the word out about their company and make certain possible buyers will choose to give them a go. It’s necessary to be sure consumers are usually talking about the company as well as that they are expressing things that may help increase the image other people have of the organization. This can be difficult for a company owner to do by themselves, but it’s feasible for them to make use of a reputation management platform that may enable them to monitor exactly what everybody is saying regarding their company.

Buyers are most likely going to write critical reviews for the businesses they will do business with, and the critical reviews are not invariably going to be excellent. In reality, most individuals solely review a company if they’re not happy with it. This means that prospective buyers who try to find testimonials of a company ahead of trying it may not acquire a correct picture of the corporation as well as could only see poor testimonials. When this happens, the potential customer might look somewhere else for their own requirements. Even so, if perhaps the business uses something like Chatmeter to be able to keep close track of the testimonials for their particular company, they may be able to avoid this.

When a company owner will be able to quickly keep close track of all of the testimonials for their company, they can react to the ones where prospects may not be content. Even if they never make the client happy, it might show potential clients the company is actually attempting to make their particular clients pleased and could bolster the idea that some individuals will criticize regardless of what takes place. Responding to the product reviews could make a significant difference in precisely how the company is noticed by possible customers regardless if there are several bad reviews on the website.

Whenever a company owner makes use of a service like Chatmeter, they’re able to watch every one of the product reviews for their own company as well as ensure they are being shown in a positive light to potential buyers. They’re able to in addition reply to just about any unfavorable testimonials to be able to ensure their customers will be content. Carrying this out frequently may help them raise their number of clients. To be able to learn far more about exactly how it works, check out http://www.chatmeter.com today.

Be Sure Shoppers Are Usually Speaking About Your Business

Companies must be in the position to inform others about their particular organization and be sure possible buyers will choose to give them a go. It is essential to ensure shoppers are speaking about the business and also that they are expressing things that might help raise the image other folks have of the organization. This could be difficult for a company owner to accomplish by themselves, however it really is feasible for them to utilize a reputation management platform that may assist them to keep close track of just what many people are expressing with regards to their business.

Clients are most likely going to publish reviews for the companies they will do business with, and the testimonials are not invariably going to be excellent. In fact, the majority of individuals only review a company if they are unsatisfied with it. This will mean that possible clients who look for critical reviews of a company ahead of giving it a try may well not acquire a correct picture of the business and may exclusively discover undesirable reviews. When this occurs, the prospective purchaser might look elsewhere for their wants. Even so, if perhaps the business uses something such as Chatmeter to monitor the reviews for their own company, they may be in a position to keep away from this.

As soon as a business owner can very easily keep an eye on all of the testimonials for their particular corporation, they’re able to respond to the ones where customers may not be content. Even when they never make the buyer pleased, it could show prospective buyers the business is absolutely attempting to make their customers content and may boost the idea that a number of people will make a complaint no matter what occurs. Responding to the product reviews can make a significant difference in how the company is actually observed by prospective customers regardless if there are a few bad product reviews on the website.

When a company owner uses a service such as Chatmeter, they’re able to keep an eye on all the testimonials for their business and be sure they’re being shown in a constructive light to prospective buyers. They’re able to in addition answer just about any unfavorable reviews in order to make certain their clients are generally pleased. Achieving this usually might help them increase their variety of consumers. In order to find out much more about precisely how it works, pay a visit to http://www.chatmeter.com today.

The Significance of the GDP and Also Methods to Evaluate It

Any person wishing to find out about the actual statistical indicator referred to as the gross domestic product (GDP) has only to take a look on the internet for information. This specific figure is just one which is normally made use of by the government and also financial experts alike to look for the health and fitness of any country’s economic system in a certain period. Periods of time are assessed in annual areas. There is much additional info concerning the ways that these figures are generally decided, however generally speaking, the actual GDP stands out as the total worth, indicated in dollars, involving the many goods and services that were developed over the given quarter. Some people make reference to the GDP to be the “size” on the overall economy then. The health of the particular GDP is often judged inside association to its dimension in numerous occasions past, for example the earlier 12 months, or perhaps very last point of dimension.

There’s 2 major means of figuring out your land’s (for more certain information, you could try here), however the two primary means are simply by one, databasing every one’s earnings, or two, the total amount all people expended. Nearly all financial experts will be in commitment that the stats will likely be approximately the same regardless of manner taken to calculate it. There is much more included than only putting together pay stubs as well as grocery invoices, nevertheless. (You may discover this info here.) The first method entails including jointly almost all kinds of settlement, along with involves (for firms) their particular gross profits and ought to also take into account taxes and tax assistance. The 2nd strategy, together with food market (along with other) invoices, in addition keeps taps about investment decision and also other, more challenging in order to detect kinds of investing.

The GDP has an noticeable relation to nearly everyone, at least in theory. For the reason that this influences the overall economy. A balanced financial state normally has more and more people doing work who will be really likely to get raises because job is rare, along with business would like to retain along with reward its skilled workcrews. Adjustments to the GDP typically in turn affect the currency markets, which experts claim changes the behaviour of traders. A recession probably will indicate fewer earnings plus a lessening in share prices, for instance. Finding out how all the economic climate operates can be a fantastic tool for everybody to get.

Tips So You Can Make Money With Property

Real estate has become a successful strategy for earnings for smart people for a long time. Nevertheless, because much of the US has already been filled with houses, buyers now have to choose their investments far more carefully. Luckily, there are several specific techniques a new trader can take to guarantee the house they opt for will likely appreciate in value. The initial thing all seasoned investors undertake is set up a spending plan. Knowing what amount you need to pay for a home will guarantee you do not spend an excessive amount and reduce or even eliminate your possibility of profit. Property traders really need to be aware of the position of the homes they opt for. The ideal assets happen to be in up and coming places that the house pricing is little by little soaring and may maximum over the following few years. Finding the time to get this done analysis may be sure you make the highest revenue on your investment without having to wait around decades to the house to go up in price. Real Estate agencies are fantastic resources for this info. Internet sites like Address Properties can be a fantastic source of knowledge for everyone searching for present prices and properties for sale. The most lucrative houses possess apparent defects. Knowledgeable investors realize what amount it could cost to solve individuals problems to allow them to sell the house for the profit. It really is vital for the investor to Learn More about the improvements compared to seller for them to discuss a positive package. Buyers tend to check out the kitchen and bathrooms initially. Modernizing these rooms presents the highest opportunity for income. Investors can find houses on address.properties which need completely new fixtures inside the the kitchen and bath rooms and then make a proposal in it. People who have relationships in the home improvement market and will benefit from discounts can easily enhance their revenue once they offer the home. Real-estate buying will not be an issue that a fresh trader must dash into without having done lots of study. If it is an area you would want to explore, you are able to Learn More by going to this web site and browsing the articles.

Small Business Management

Running a small, start-up business has it share of ups and downs. When I launched my company nearly nine years ago, running my own small business has been both rewarding and challenging. It has enabled me to establish greater balance in my life as I have reduced the administrative burden that corporate America places on each of its employees and replaced it with more time spent on developing content for my clients.

Given the choice, running my own small business is the best option for me at this stage of my life. I can work out of my house, see my kid on a regular basis, focus my work effort on content, rather than administration, and yes golf a tad. That being said, I am asked continually by others “what is it like to be in business for yourself?” as they contemplate the leap from corporate to sole proprietorship.

While it is not for everyone, here are some of the points of consideration that one should mull over before making the jump to starting your own small business:

One Stop Shop: One of the benefits of being a small business owner is the autonomy of “calling the shots”. You are the boss and clearly can steer your company as you see fit. Many think they relish this set-up but in reality, when it comes to being the self-motivator that is required to be successful – the “guy” to go to – lots fall short. Before you read any further, ask yourself if you are cut out to be the “go to guy”. If not, you can save yourself a lot of time and frustration. Simply stay in the corporate world.

Develop A Business Plan: So, why is business planning so crucial? In a word, it provides “clarity”. Investing time to develop a plan provides precise clarification of the company vision. In addition, it provides a mechanism to gauge the results of the business and provides the foundation for future growth plans. In the long haul, it enhances the company valuation through fiscal responsibility, which provides the story of opportunity to any future investor or employee. Business planning is one-part strategy and one-part tactics – but where the sausage actually gets made is in the execution. Execution comes in the hard work necessary to carry out a plan and the accountability for your activities by tracking them.

Understand Tax Burdens: Regardless of the political rhetoric surrounding the tax code and its impact on small business, the fact of the matter is that these entities are levied with a myriad of taxes. I am shocked by how many budding entrepreneurs fail to understand the taxes that small businesses pay. My company has essentially one of the easiest business operating models that a small business can have. I invoice a few clients per month; receive a few checks a month; pay a few bills a month; and have very little inventory and/or depreciation of capital assets. Despite that, my tax return was 84 pages last year. Filing as an S-Corp, my outlay on taxes is between 25% and 39% of federal taxes; North Carolina state income taxes ranging from 6.0% to 7.5%, social security and medicare (twice as a matter of fact for employer and employee) of 15.3%, so nearly 50% of all income goes to taxes and fees.

Replicate Yourself: Given the fact that you are a one stop shop, a small business owner needs to replicate themselves wherever possible. Tools such as social media and the acceptance of telecommuting through online collaboration have enabled small business owners to be in many places at one time. In order to be successful, small business owners need to tap these tools to maximize their exposure to potential clients as well as reaching customers outside of their immediate trade area. Prior to these tools being readily available, my business was limited to the state of Illinois (where my company was originally based). Since I have utilized these tools to replicate myself, I have had clients in thirteen different states.

Navigate Third-Party Challenges: A small business owner wears many hats and relies on third-party entities for key alliances. When Go Daddy had their website and email server outage in September, roughly 5.3 million small business websites and emails were knocked out. Small business owners rely on these support companies and at times, are held captive when issues arise. While my company does not conduct a lot of commerce via my website, many small operators lost online revenue due to the outage.

Be Wary Of Scams: Lastly, where there is a small business owner, there is a criminal waiting to prey on the unsuspecting operator. In fact, this past week, I received a letter from a group claiming to represent the State of Illinois. Having been in business nearly nine years, I am keenly aware of all of the annual expenditures that my company pays. As an Illinois corporation (operating in North Carolina), I received a letter stating that I needed to send in a $125 fee for my “Annual Minutes Records Form”. I didn’t recall ever doing this, and when I contacted my CPA, he shared the following press release with me:

In short, starting and running a small business may be the best decision you may ever make. Having the facts in advance of that decision are critical to ensure that you are positioned for success. Once you fully vet your decision-making for starting your small business, the rewards can be amazing…

Use Your Small Business Website To Gain Leverage Over The Competition – Unlock What’s Inside

There are many arsenal tools of a Small Business, but by far the greatest is the Business Website. Without a business website for The Small Businessman it can be very difficult to reach your fullest growth potential. There are many benefits locked inside your business website. The key is to find them and unlock your websites potential to be a money making machine for your business. See if these 5 power tools can unlock the potential that’s inside your website.

Tool 1. The Small Business Website Can Be Designed & Structured To Build Business

The structure of a Small Business Website can be designed to bring a focus to what’s important to you company and to bring you more business. Using proper placement of things like opt-in forms, videos, picture images, pop-up pages, landing pages, color palettes, Facebook & Twitter shares & survey forms can not only make you website fun & exciting to see visually, but it can also move and flow traffic to different pages of your website. Website design & structure can lead customers to buying shopping carts, that can boost sales. Large images on a photographer or artist website can help to showcase work better. The right placement of color on your web pages can turn the attention of your customers and highlight sales, a special discount coupon, or a survey form you desire your customer to fill out. What ever strategies you decide to use, make sure as you are designing your website with a little more thought about website design & structure to bring business.

Tool 2. The Small Business Website Is Your Voice

The Small Business Website is the primary tool to share the voice of your company. Your business website should be from your point of view. How or What your company… Thinks? Feels? Wishes? Desires? So how do you accomplish all of this in one website? Through CONTENT! Content Management is your voice. Sometimes on a website it is design with a blogging system that allows you to post content regularly which helps generate a following or leads. For businesses like MLM’s, Direct Sales, or Service Businesses, blogging has a very inexpensive starting cost with a high return value. Share the voice of your business with the world and watch the financial benefits follow.

Tool 3. The Small Business Website Can Be A Leverage Tool

When you have a small business, using your website to leverage or give your business the upper hand over competition is a high priority. There are statistics by Google that show 66% of Small Business do not have a business website. OK… Breathe & Meditate on this for a moment… Ready? What this statistic is saying, is only 44% of people in your industry have a website that is in front of buying customers each day. So if you have a product like Organic Skin Care, or a specialized service for example Immigration Law, then you can see how a business website can almost immediately increase your leveraging power. And remember to use your VOICE… ie CONTENT for more leveraging power.

Tool 4. The Small Business Website Can Establish You As The Expert & Authority

Now that you know only a small percentage of people have a small business website in your industry, it’s easier to recognized how powerful a website can be, and how this can set you as the expert or authority in your industry. Posting articles on your website puts your company’s name in front of your customers or clients. In your article, give your potential customers information that is helpful to them. Provide information that helps them to make a better buying decision on products. All of these things establishes your small business as an authority and you as the expert. Each week by sharing vital nuggets and segments of key reviews, potential customer & prospects look to your business for critical answers.

Tool 5. The Small Business Website Can Be The Ultimate Advertising Billboard

Most small business have little to no advertising dollars. So one of the best and least expensive ways to advertise is through your website. It is the Ultimate Advertising Billboard. Creating Banner Ads, for example, can showcase what your business does, or what you have to offer can be place on your website to increase your sales. Often time websites are built only as an Affiliate Marketing site for just that reason. Also the cost to advertise in the newspaper, or in a magazine can be expensive, and your ad will only run a few time before you have to pay again. With a website, your ads can stay up for as long as you like. When someone is using a search engines, an optimized website can drive traffic right to the Banner Ads with just what your customers wants.

The Three Biggest Lead Generation Mistakes Small Businesses Make And How To Overcome Them

If you’ve been looking for simple, proven and tested, step-by-step methods for generating more leads for your small business, then this article may just have the answer. Firstly, I want you to stop for a moment and think about all the advertising you’ve seen over the past week.

How many of those actual ads can you name? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name?

If you’re fairly attentive, you may be able to come up with 3 or 4 specific ads… but I’ll bet that’s because you probably see those ads over and over… week in and week out. Let’s face the facts… repetition works. When you see any advertisement multiple times every day you’re bound to eventually begin to recall the ad. But now answer this question.

What few ads you do remember, how many of their products or services have you bought? Because I have a passion for marketing I tend to go online and research for well accepted ads. Take for example a series of ads from online trading company E*Trade which uses babies to promote their products. These have a massive audience on both TV and YouTube. They even had one during the Superbowl. I think they’re a scream. But… I don’t have an E*Trade account. Never have, never will. Why should I?

What benefits do they offer me as a potential buyer of online trading services that any of the hundreds of other stock trading services offer? See my point? Does a smart-aleck, wise-cracking baby have any relevance to online stock trading whatsoever? Of course not. So why does E*Trade continue to make these commercials? Believe it or not, there is a reason… and by the end of this short presentation, you’ll fully understand what that reason is.

Businesses today are led to believe that all they have to do to build a successful business is create some type of attention-grabbing form of marketing and they will generate leads at will. Nothing could be further from the truth. And that’s just in the area of marketing. What about generating fast cash flow? EVERY small business needs to generate fast cash flow. So how do you do that as a small business owner? What about generating profits? Generating more cash flow is great… but not if you don’t get to put any of it in your pocket at the end of the day. How would you like the answers to all of these problems?

In this article I am going to reveal to you the three biggest lead generation mistakes small business owners make… and outline how you can overcome them.

Here are the three mistakes. Mistake #1… they fail to get professional help. Mistake #2… they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle. And mistake #3… they have no idea how to use their marketing to generate immediate cash flow. Let’s explore these three in depth, and show you how you can easily and systematically overcome each one of them.

Mistake #1… small business owners fail to get professional help. Can you name me just one professional athlete who does NOT have a coach? There aren’t any. Tiger Woods actually has a total of 9 coaches guiding him in everything from his golf game to his financial investments. But do small business owners really need professional help? Remember the TV ads we previously discussed? Those ads are created by “professionals.” Unfortunately, those professionals have no clue what they’re doing. Everything they’re doing in marketing and advertising today is wrong! But let me prove that to you right now.

If you currently use any form of marketing such as a print ad, brochure, postcard, flyer… or for that matter… your company website, take it out and look at it carefully. And if you don’t have any form of marketing right now, take out a sheet of paper and sketch out what you think would make for an effective ad for your business. It doesn’t have to be anything formal or fancy… just create a basic outline of the ad and where you would locate the various elements on the page.

Now that you have your ad… or a mock up of your ad sitting in front of you, let me provide you with the little known secrets that produce more leads than your business can handle. 99% of all marketing professionals DON’T know the lead generation secrets I’m about to reveal to you. This information is so powerful and compelling, it will position you in the top 1% of all lead generation professionals today. This example will show you why every small business owner should acquire our step-by-step roadmap as they start to generate leads for their business.

Here’s what a true marketing professional will know… and help you implement into your marketing. It’s known as the “marketing equation.” This marketing equation will let you quit competing on price… and let you start selling your product or service for what it’s really worth. You will drive in more leads and increase your advertising response by 10 to more than 100 times. You will convert a higher percentage of those leads and dramatically increase your number of sales. You will get a bigger bang for your marketing buck. The bottom line is this you will literally create a profit faucet that you will have TOTAL control over.

First, you MUST understand what marketing is supposed to do. Its purpose is actually three fold. Its first job is to capture the attention of your target market. Second, it must give them the hope that reading or listening to your marketing will give them enough information to help them make the best decision possible when buying whatever you sell. In other words, train and teach them how to recognize the true value of your product or service… and conclude that you… and you alone… offer the best value versus your competition. Marketing’s third job is to lower the risk of taking the next step in the buying process… and if necessary… continue to educate the prospect regarding the value you offer.

Marketing that accomplishes these three objectives will result in your prospects and customers coming to one single conclusion, that they would have to be an absolute fool to do business with anyone else but you, regardless of price. It’s estimated that as many as 96% of all small businesses fail within their first 5 years. The main reason for this tremendously high failure rate has to do with the lack of expertise when it comes to generating leads and making the phone ring.

Most small businesses don’t know anything about those three things that marketing is supposed to do. But there’s also an additional problem to consider. Most small business owners use a tactical marketing approach instead of a strategic approach. Let me explain.

Running an ad in the local newspaper… sending out an email or direct mail letter… airing a radio or TV ad on a local media station are all examples of tactical marketing. Now don’t get me wrong… the newspaper, radio or direct mail can be successful marketing channels… If your marketing message is powerful and compelling. But that’s the problem… the message is the strategic side of marketing… and yet, it’s the most neglected.

This distinction between strategic and tactical marketing is huge and one you need to be acutely aware of anytime you start talking about generating more leads. Many companies mistakenly assume that when you talk about lead generation, you’re automatically talking about tactical lead generation… placing ads, sending out mailers, joining a networking group, attending tradeshows, implementing a prospect follow up system and so on.

They fail to realize that the strategic side of the coin, what you say in your marketing and how you say it is almost always more important than the marketing medium where you say it. If you fail to make this distinction, then you risk becoming jaded towards certain forms of marketing and advertising that should be a part of your tactical plan, but you eliminate them from consideration because they haven’t worked for you in the past.

When lead generation results are less than optimal, small business owners tend to almost always blame the marketing medium… like the newspaper the ad ran in or the postcards they sent out. They blame the tactical part of the plan… without any regard for how good or how bad the strategic messaging in that marketing piece was. People often say things like, “we tried radio and it doesn’t work for our kind of business,” or “we sent out 50,000 pieces of direct mail and only generated 3 orders. It just doesn’t work.”

Just because it didn’t work, don’t assume that it won’t work. Most people don’t have the evaluation skills or the know-how to judge whether poor marketing results from poor strategy or poor tactical execution. This is where our step-by-step roadmap can generate more leads than your business can handle.

For example, most small business owners rely heavily on platitudes in their marketing. They say things like – we have the lowest prices… the best service… we’re family owned and operated… we offer convenient hours… the best value… not to mention that we’ve been in business since 1431 B.C. Look at your own marketing that I asked you to acquire or create earlier. How many platitudes did you use in your own marketing?

By the way, this is NOT your fault. Small business owners have been conditioned to think this is the proper way to market their businesses… since most advertising follows this same pathetic marketing formula… including the Fortune 500 types.

As human beings, we’re all after just one thing when we buy something… the best deal! Unfortunately, when you use platitudes in your marketing, there’s absolutely no way to tell who is actually offering the best deal. Everyone says they have the lowest prices, the highest quality and the best rates. So who do you believe? There’s only one way to know… and that’s to research every single business that offers what you want to buy. How many of us have the time or patience to do that?

So most of us just automatically assume that everyone is pretty much the same, and therefore we default to calling on the business that offers us the lowest price. When you can’t communicate the true value your business offers, you’re doomed to forever compete on price. Our marketing equation will change all of that for you forever. It’s going to be the backbone of your strategic marketing plan. It’s the foundation on which everything else we build for you is based. Let me give you a quick overview and then spend some time going through it with you in detail.

A proper marketing equation has four main components. First, it must interrupt your prospects. It must get your qualified prospect to pay attention to your lead generation marketing. Simple enough to say, but a lot more difficult to pull off in real life unless you understand what you’re about to learn here. The interrupt is done through your headline if your marketing is in print… or it’s the first thing you say if your marketing through radio or TV. The second component is engage. Once your prospect is interrupted, it’s critical you give your reader the promise that information is forthcoming that will help the prospect make the best buying decision possible. In other words, it must help facilitate their decision to pick you over anyone else. This is the job of our subheadline.

The interrupt is our headline that highlights a specific problem that your prospects are looking for a solution to… and the engage is our subheadline that promises them that you offer a solution to the problem we mentioned in our headline.

The third component you need to include is ‘educate’. Once you have interrupted and engaged your prospect, you have to give information that allows them to logically understand how and why you solve the problem they’re facing. This is accomplished by giving detailed, quantifiable, specific and revealing information. This is typically done in the body copy of your ad. When you educate, you need to reveal to your prospects the important and relevant information they need to know when making a good decision, and that your business… and yours alone… provides it to them. The interrupt and engage hit the prospects emotional hot buttons. Educate is the logic they need to justify picking up the phone and calling you.

The fourth and final component of the marketing equation is your offer. Now that you have interrupted your prospect based on problems that are important to them… engaged by a promise of the solution… and they’ve examined the educational information that makes your solution real and believable… the last step you need to take is to give them a low risk way to take the next step in your sales process. You do this by offering a free marketing tool, such as a report, brochure, seminar, audio, video or something that will continue to educate them. Your offer will allow your prospect to feel in control of their final decision to call and buy from you.

So your marketing equation is interrupt, engage, educate and offer and together they equal market domination. Now here’s the problem. Most marketing today only contains two of these components. They interrupt by throwing something at you that’s either familiar like Tiger Woods… or unusual like a monkey or talking pets. Sometimes they like to use both, as in the case of the E*Trade baby. Then once they grab your attention, they make you some type of offer such as “call now for whatever.” They have left out the engage and the educate, and marketing seldom succeeds when that happens.

In fact, the only time this type of marketing does succeed is when you can afford to run the ad over and over nonstop for an extended period of time. Plop, plop, fizz, fizz… melts in your mouth, not in your hand… and the burgers are better at… have literally been rammed down our throats by Fortune 500 types. After hearing these slogans thousands of times, of course we’re going to remember them. But how can a small business owner like you that doesn’t have a billion dollar marketing budget successfully market your business. The answer… you can’t… UNLESS you follow the entire marketing equation.

And finally the third biggest mistake small business owners make is that they have no idea how to use their marketing to generate immediate cash flow. When you follow this marketing equation in every form of marketing you do… from your business cards to your company website, the financial results are instantaneous and immediate.

So in conclusion, the three biggest lead generation mistakes small businesses make are #1… they fail to get professional help. #2… they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle. And #3… they have no idea how to use their marketing to generate immediate cash flow.

The above marketing equation contains the fundamental components for instantly making your phone ring and positioning your business as the dominant force in your market. It provides the marketing foundation that will enable you to generate immediate cash flow. And small businesses can use this information as a minimum standard when seeking out professional help for their business.

When you can overcome these three biggest lead generation mistakes, you will generate all the leads your business can handle.